Water Smith Down

By 14. February 2013Blog, Quality, Taste

John Smith’s Extra Smooth, a popular bitter in the UK is being reduced from 3.8% to 3.6% alcohol, and the price will increase.

Reported in the finance section of the Telegraph, an English newspaper, the report went on to say that the reduction in alcohol will mean a saving to the company, Heineken, of £6.6m per year.

A spokesman for the company told the Financial Times that the lower percentage alcohol is in line with their biggest competitors.

The story can be read on the Telegraph website.