Andy Burnham, the shadow health secretary of the UK has suggested banning high sugar cereals aimed at children, such as Kellogg’s Frosties, to help fight the increasing obesity levels in the UK.
In an interview with the English newspaper The Telegraph, he pointed out that a recent report by the Organisation for the Economic Co-operation and Development (OECD) listed English children as being the 3rd fattest in Europe, with over 26% of English boys and 22% of English girls overweight.
He’s quoted as saying “I don’t think that any parent would be comfortable with their child eating something that is 40% sugar.” and would like to float the idea of a 30% cap (or maximum) for sugar content of cereal.
Whether his idea is taken up or not, it is obvious that something needs to be done to try to reverse this growing problem.
Click here to check out the interview on the telegraph website.